Economic Opportunity - FY 2024

The Economic Opportunity service objective aims to create a strong tax base, a diverse economy, and a straightforward regulatory environment. This enables businesses to flourish and creates good jobs for residents who have access to training and workforce development designed to equip them with the skills needed to compete in a 21st century economy.

The Resident Survey was conducted in the fall of 2022, with the next one occurring in 2024. There are four Resident Survey questions the City uses to track its performance related to enhancing Economic Opportunity. See the satisfaction rate for those four questions in the call-outs below.
The City of Norfolk has several resources for entrepreneurs looking to start and grow a business in Norfolk. Resources include help with market research, business plans, calculating start up costs, as well as help finding grants. The resources provided help create a business from the idea stage throughout planning, launching, managing, and growing the business.
The Norfolk Workforce Investment Network branch of Norfolk Works is a network of local, regional and state service providers that work to bring the full capability of the workforce community to meet the needs of job seekers and businesses.
The City of Norfolk offers programs that provide end to end business development for small businesses. These services include self service tools and trainings for entrepreneurs to launch and a build a business, a technical assistance clinic that helps stabilize small businesses, a toolkit that encourages businesses to build and maintain relationships within their community and increased access to capital in the citty via specific grants and loan programs offered through the city.
The City launched Norfolk Works in December 2016. It is designed to align economic and workforce development efforts, champion the recruitment of diverse Norfolk talent to support business attraction, retention and expansion, and collaborate with workforce partners to help Norfolk citizens prepare for and connect to in-demand employment opportunities.
The City also tracks the performance of services across multiple departments related to the goal of enhancing Economic Opportunity. Read more about these performance measures in the visuals below.
Number of Residents Served at Employment and Training Events and Initiatives
The goal of the Norfolk Works program is to connect Norfolk residents, particularly those that have historically not participated in economic growth with emerging employment, to no cost training opportunities that are connected to economic development projects.

Total Number of Residents Connected with Local Employment Opportunities that Were Hired
The Norfolk Works program offers several services for Norfolk residents currently seeking workforce opportunities. Those services include professional resume writing, online application assistance, access to job banks, and connections to workforce partners, events, and employment opportunities.
Total Number of Service Members Recruited and Placed Within the City of Norfolk and Virginia Values Veterans Businesses Initiative
The Military Liaison program identifies veterans who may be eligible for employment with the City or other businesses in Norfolk and other areas of Hampton Roads. The City of Norfolk gives a hiring preference to Veterans that match the Federal Civil Service preferences. Norfolk is also a Virginia Values Veterans certified employer. The Virginia Values Veterans Initiative is designed to help Virginia companies successfully recruit and retain military veterans. 
Small Business Case Management
The Norfolk Small Business Technical Assistance Clinic is operated through the Economic Development Authority and funded by the Rockefeller Opportunity Collective. It connects small businesess with professionals to help with branding, marketing, accounting, website development, e-commerce and business consulting.
Check out the other performance measures tied to the Economic Opportunity service objective in this filtered dataset!

FY 2024 Budget Action Highlights - Economic Opportunity

Increase Small Business Assistance - The adopted budget includes $35,000 in funding to activate the “Start and Grow a Business in Norfolk” website which provides tools to entrepreneurs looking to start and grow a business in the city. Resources include help with market research, business plans, calculating start-up costs, as well as help finding grants. The City has also established goals to increase spending with Small, Women and Minority owned firms. The Office of Diversity, Equity and Inclusion has an internal team to help individuals with navigating the city procurement process.
Military Liaison Program - The Military Liaison program identifies and assists active-duty service members, military spouses, and veterans with finding employment with the City of Norfolk or other businesses within the city. The adopted budget includes funds for an additional position to assist with the program and a total of $15,000 to expand the City's SkillBridge program.

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